Brand Strategy & Identity Design

Brand Strategy & Identity Design - Branding Style Guide

At our core, we are passionate about crafting captivating brand strategies and identity designs that resonate with your target audience. Our expertise lies in developing visually stunning and purposeful brand identities that leave a lasting impression. By seamlessly integrating form and function, we ensure that your brand not only looks exceptional but also performs effectively across various platforms and touch points.

We can work together to develop a complete brand strategy & identity system including:

Brand Strategy Document
Brand Refresh
Brand Positioning
Brand Identity Guidelines
Name Generation
Logo Development
Strapline Development
Typography Selection
Colour Palette Selection

Brand Strategy

Brand strategy is a long-term plan that defines how a company aims to establish and position its brand uniquely in the market. It involves decisions on brand purpose, positioning, target audience, promise, personality, architecture, messaging, guidelines, experience, and tracking. A well-defined brand strategy creates a cohesive brand identity, consistent communication, and emotional connections with customers, leading to differentiation and brand loyalty.

Companies need a brand strategy to differentiate themselves in a competitive market, build brand recognition, trust, and credibility, create emotional connections with customers, ensure clarity and consistency in branding, align employees, foster customer loyalty, influence value perception, and drive business growth. A well-crafted brand strategy is a valuable asset that guides the company’s long-term vision and overall success.

Brand Positioning

Brand positioning is the deliberate effort to establish a unique and favourable perception of a brand in the minds of consumers in relation to its competitors. It involves differentiating the brand by highlighting specific attributes or benefits, creating a memorable association, and increasing relevance and preference among the target audience. Effective brand positioning is crucial for a brand’s competitive advantage and market success.

Brand positioning is crucial for companies as it helps differentiate the brand, gain a competitive advantage, target the right audience, build brand equity, communicate clearly, create emotional connections, form a long-term strategy, manage crises effectively, adapt to market changes, and drive business growth.

Brand Naming

Brand naming is the process of carefully selecting a unique, memorable, and relevant name for a product, service, or company. The chosen name should align with the brand’s identity, positioning, and target audience. A strong brand name enhances brand recognition and plays a crucial role in brand success and communication.

Brand naming is crucial because it shapes the brand’s identity, leaves a lasting impression on consumers, differentiates the brand from competitors, and serves as the cornerstone of effective marketing and communication efforts. A strong brand name is a valuable asset that contributes significantly to the brand’s success and long-term growth.

Brand Identity

Brand identity design is the process of creating visual elements that represent a brand’s identity, personality, and values. It includes designing the logo, colour palette, typography, imagery, iconography, and other visual assets. The goal is to create a consistent and recognisable brand image that resonates with the target audience, reinforces brand messaging, and contributes to brand recognition and success.

Brand identity design is important because it enhances brand recognition, differentiation, and perception. It builds an emotional connection with consumers, fosters brand loyalty, and simplifies marketing efforts. A strong brand identity design contributes to the brand’s overall success and long-term growth.

Brand Activation

Brand activation is a marketing strategy that brings a brand’s identity to life through engaging and interactive experiences. It involves creating memorable events, experiential campaigns, social media interactions, and collaborations to build emotional connections with consumers, increase brand awareness, and drive engagement and loyalty. It goes beyond traditional advertising by actively involving consumers and allowing them to experience the brand firsthand. Brand activation is a powerful tool for differentiation and meaningful audience engagement.

It creates engaging and interactive experiences for consumers to directly connect with the brand’s identity. It fosters emotional connections, increases brand awareness, and differentiates the brand from competitors. Through authentic interactions, it nurtures customer relationships, gathers insights, and amplifies the brand’s reach through social media. Brand activation is essential for building brand equity and achieving long-term brand loyalty and success.

Horrible Brands - UX/UI Design Process - Define


Through collaboration, we’ll establish a clear brand strategy that aligns with your goals and values, laying the foundations.

Horrible Brands - UX/UI Design Process - Design


We meticulously craft your brand’s visual identity, including logo, colour palette and typography to  resonate with your target audience.

Horrible Brands - UX/UI Design Process - Test


We create and implement a cohesive brand identity system that ensures consistency across all brand materials and touch points.

Horrible Brands - UX/UI Design Process - Discover


We finalise the brand identity, providing you with the necessary guidelines to maintain a strong and recognisable brand presence.

Why a company should invest in Branding

Investing in branding is essential for establishing a distinct identity, building trust with customers, and standing out in a competitive market, leading to increased customer loyalty and long-term business success.

User Retention

Customer retention builds strong relationships with customers.

Customer Satisfaction

Customers are more likely to continue using it and even recommend it to others.

Optimises Time and Cost

Confusing and disjoined websites/apps have a higher bounce rate.

Increases Engagement

A well-designed experience encourages user to explore more features.

Differentiate from Competitors

Communicate clearly why your product is superior to your competitors.

User Engagement

User Experience helps to design with an intention in mind.

Products are made in the factory but brands are created in the mind.

– Walter Landor

Our Latest Branding Case Studies

Harbinson Mulholland

Hand Drawn Creative

Horrible Brands - Dalzell Property Brand Asset Design

Dalzell Property

Horrible Brands - Destination Golf Brand Strategy, Brand Identity, Web Design & Magazine Design

Destination Golf

Horrible Brands - Emperks Brand Strategy, Brand Identity


Horrible Brands - CTS Brand Identity, Asset Design


Interested in our Branding services? Book a fit call today to find out more