That’s an easy one – it can positively affect your bottom line! The right brand identity design can make or break the success of your business, so you want to make sure that you invest in a thoughtful and detailed brand strategy to ensure that you get off on the right foot as you launch your new business.
1. Understand Your Market
A brand identity and branding strategy does not just represent a company. It represents your target customer. A strong brand will position your company in the market, give you a unique voice, and ensure customer loyalty. Understanding who your target customers are so that you can focus on creating messaging that resonates with them is key to developing a successful brand positioning strategy for any size business looking to grow from the ground up.
2. You’re what people say about you
3. First Impressions Matter
4. How do customers feel about your logo?
Formalising your company’s brand can offer numerous benefits, but here are the three major ones to keep in mind. First, creating a visual identity system ensures that your customers will be able to identify your brand from the get go, helping them feel connected with what you’re doing. Second, when you invest time in developing a strong brand voice (i.e. personality), customers will have an easier time navigating what you do because they’ll understand what you’re about and how to interact with you. And lastly, investing in branding demonstrates both confidence and clarity of vision: to people looking at it from the outside, this may instill trust that should lead them to try out your product/service.
5. Communicate the reason for your existence
Branding is the process of creating a consistent look, message, and identity that’s memorable. It is important for any business or startup to think about who they are and what they’re selling right at the very beginning of their venture. A strong identity should be able to communicate quickly who you are as a business, why you exist in the first place, what your products or services are, and how people can become customers. For the digital side of a business, this means choosing an iconic colour scheme; finding an easy-to-read font; defining your voice with content marketing; designing custom images for social media posts; all that good stuff! Your website design should reflect these choices by following specific guidelines with structure.