ReGen Robotics

Re-Gen Robotics is the first and only Zone 0 EX certified, remote controlled, ‘No Man Entry’ robotic tank cleaning company, in the UK and Ireland. Placing a high premium on workplace safety and state of the art equipment.

Horrible Brands - Re-Gen Robotics Brand Identity
Project Overview

Client: Gatekeeper PR
Sector: Tech & Manufacturing
Category: Brand Identity & Web Design

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The Challenge

Gatekeeper PR engaged with us to redesign the brand identity for Re-Gen’s new revolutionary no-man oil tank cleaning company Re-Gen Robotics. Being fully remote-controlled, this is a service that is safe, efficient, and cost-effective.

Horrible Brands - Re-Gen Robotics Logo Design
The Solution

We wanted to keep the new brand looking state-of-the-art and modern so we decided to use a muted colour palette to represent this, tones and shades of silver and grey were chosen along with the futuristic typeface FS Alvar. We kept elements of the existing logo but just refreshed it to visually communicate the purpose of this new sub-brand.

Horrible Brands - Re-Gen Robotics Brand Identity
Horrible Brands - Re-Gen Robotics Brand Guidelines

The strapline ‘100% Safety, 0% Compromise, Our Future is Safer’ was developed and is included on all digital and printed materials. An icon pack was also designed to support important infographic information.

Horrible Brands - Re-Gen Robotics Brand Identity
The Result

The new updated brand development helped ReGen Robotics to expand into the European market. ReGen Robotics have purchased two additional robotic cleaning systems as part of a £4 million investment, creating eight jobs. After two years marketing its business across the UK, the company has partnered with Italian firm Gerotto.

Horrible Brands - Re-Gen Robotics Rebrand, Brand Guidelines, Logo and Website Design
Horrible Brands - Re-Gen Robotics Website Homepage Design - Desktop