The Glens of Antrim is steeped in Irish folklore where spirits, myths and legends meet and the distinct Irish Whiskeys produced at the Glens of Antrim Distillery pay tribute to these mystical tales.
Flow of Whiskey
In order to expand into the Whiskey export market, Glens of Antrim needed an online presence. Due to the high level of competition in this industry, they needed a digital experience to differentiate themselves from the competition.
In order to ensure correct structure and proportion, we presented several rough sketches showing various directions. After shortlisting and developing further, we selected the preferred solution. After approval, we developed brand guidelines, including colour palettes, typefaces, and a logo pack containing multiple formats.
The bespoke presentation box was designed and personally tailored for each corporate and individual attendee to safely hold essential documents. We made a quick prototype and sent a video to visualise and help explain the folding process to the printing company in China. The packaging was printed on a high-end 450gsm soft touch board and finished with silver foil.
A brainstorming session was carried out with the client, and we came up with many possible straplines before settling on ‘Your Slice of Wimbledon’. Guest passes were individually created displaying the attendee’s name and company logo, this helped to personalise the pack. We followed up with a digital email campaign to Australia, South Africa and Europe attendees to keep them informed of valuable travel information.