Digital Design & Animation

If a picture speaks a thousand words, then a video must speak a million. We offer unique and memorable bespoke animation packages, including Brand Icon Packs and Brand Explainer Videos. So, if you’re ready to upgrade your marketing efforts with some cheeky and engaging animations, look no further.

We can work together to develop a complete digital animation solution including:

Explainer Videos
Animated Logos
AR, VR & 360°
Educational Videos
Social Media Packs
Title Sequences
Digital Marketing
Product Visualisation

Logo Animation

Logo animation is the process of bringing a static logo to life through motion and animation. It involves adding movement, transitions, and effects to the logo design, creating an engaging and dynamic version of the brand’s visual identity. Logo animations are often used in various digital platforms, videos, presentations, and as brand intros or outros to reinforce brand recognition and leave a lasting impression on the audience. The animation can be simple or elaborate, depending on the brand’s style and the desired impact.

It enhances brand perception, increases recognition, engages users, and allows for creative storytelling. It differentiates the brand, creates emotional connections, and captures attention effectively, contributing to the brand’s overall success and impact.

Explainer Videos

Explainer video animation is a type of animation that is used to convey complex concepts, products, or services in a simplified and engaging manner. It involves using animated visuals, characters, and narration to explain and demonstrate information clearly, making it easier for the audience to understand and retain the content. Explainer video animations are commonly used in marketing, educational, and training materials to communicate messages effectively and captivate viewers.

Animation simplifies complex information, engages viewers, and effectively communicates messages, leading to better audience retention, increased conversion rates, and improved brand perception. Its versatility allows it to be used across various platforms and reach a diverse audience.


Infographic animation is a type of motion graphics that brings static infographics to life through animated elements, transitions, and effects. It combines visual storytelling and data visualisation to present complex information in an engaging and easy-to-understand format. Infographic animation is effective for explaining data-driven concepts, statistics, or processes, making them more compelling and memorable for the audience.

Infographic animation benefits include engaging presentation, improved data visualization, enhanced information retention, simplified communication, increased shareability, versatility, brand recognition, storytelling potential, and visual appeal. It effectively communicates complex concepts and leaves a lasting impact on the audience.

Product Promotion

Product animation is a type of animation used to showcase products through dynamic and visually captivating visuals. It involves animating product models or prototypes to demonstrate their features, functionality, and benefits in an engaging and compelling way. Product animation is commonly used in marketing, product demos, instructional videos, and presentations to effectively communicate product attributes and captivate the audience’s attention.

Product animation provides visual appeal and engages audiences, showcasing product features and benefits effectively. It enhances product perception, offers cost-effective marketing, and improves customer understanding, contributing to brand differentiation and expanding market reach.

Digital Advertising

MPUs, leaderboards, and skyscrapers are common ad formats used in digital advertising. MPU (Mid-Page Unit) is a standard-sized ad format typically measuring 300×250 pixels. It is placed within the content of a webpage, offering a non-intrusive advertising option. A leaderboard is another standard-sized ad format measuring 728×90 pixels. It is usually placed at the top of a webpage and spans the full width of the content, making it highly visible. Skyscraper is a tall and narrow ad format measuring 160×600 or 300×600 pixels. Skyscrapers are typically placed in the sidebar of a webpage, allowing for continuous visibility while users scroll through the content. These ad formats are widely used in digital advertising to reach target audiences, increase brand visibility, and drive website traffic or conversions. Each format offers unique placement and design opportunities to effectively engage users and achieve advertising objectives.

Digital advertising offers targeted reach, real-time metrics, cost-effectiveness, and increased brand visibility. Its interactivity, flexibility, and personalisation engage audiences and quickly adapt to market changes, leading to enhanced brand awareness and global reach.

Horrible Brands - UX/UI Design Process - Define


Understand the project requirements, develop a clear concept, and outline the animation’s storyline, characters, and visual style.

Horrible Brands - UX/UI Design Process - Design


Create a sequence of visual sketches or frames that outline the animation’s flow and key scenes, ensuring a cohesive narrative.

Horrible Brands - UX/UI Design Process - Test


Use specialised software to bring the storyboard to life, animating characters, objects, and scenes with meticulous attention to detail.

Horrible Brands - UX/UI Design Process - Discover


Enhance the animation with sound, music, and visual effects, ensuring a polished and captivating final product ready for distribution.

Why a company should invest in Animation

Animation enhances storytelling, engages audiences, and brings concepts to life, resulting in compelling visual experiences that leave a lasting impact, drive brand recognition, and set the company apart from competitors.

User Retention

Customer retention builds strong relationships with customers.

Customer Satisfaction

Customers are more likely to continue using it and even recommend it to others.

Optimises Time and Cost

Confusing and disjoined websites/apps have a higher bounce rate.

Increases Engagement

A well-designed experience encourages user to explore more features.

Differentiate from Competitors

Communicate clearly why your product is superior to your competitors.

User Engagement

User Experience helps to design with an intention in mind.

Spice up your bland brand with a bit of movement and communicate your brand value clearly

Animated Icons

Don’t settle for boring, static icons on your website – upgrade to our highly customised 6 pack animated web icons today and take your brand to the next level! Each icon will be uniquely animated to your brand, ensuring that they fit seamlessly into your website’s design and effectively communicate your message.

Video Explainers

Take your marketing efforts to the next level! Let us create a 30-45 second video that effectively communicates your product or service’s features and benefits in an engaging and clear way. Don’t settle for confusing or ineffective messaging – upgrade to our bespoke explainer video service today.

Digital Campaigns

Our ‘Super Duper’ premium package offering is designed for those who are looking to make a powerful impact. This package is the ultimate way to showcase your brand. Whether it’s through high-end TV campaigns, out-of-home advertising, digital billboards or online marketing campaigns. You will not go unnoticed…!

Animation can explain whatever the mind of man can conceive.

– Ray Harryhausen

Our Latest Animation Case Studies

Harbinson Mulholland

Hand Drawn Creative

Horrible Brands - Dalzell Property Brand Asset Design

Dalzell Property

Horrible Brands - Destination Golf Brand Strategy, Brand Identity, Web Design & Magazine Design

Destination Golf

Horrible Brands - Emperks Brand Strategy, Brand Identity


Horrible Brands - CTS Brand Identity, Asset Design


Interested in our Animation services? Book a fit call today to find out more