What is Brand Identity Design?
A brand is more than just your logo. It’s how your audience feels about your business.
“A brand is a person’s gut feeling about a product, service or organization – Marty Neumeier”
It is almost like the reputation your brand has created in the minds of your customers, clients, and users. You can’t create a brand but you can influence it in different ways, one of these being brand identity design.
Brand Identity is usually the first touchpoint your customers will engage with – your logo, website, advertising, corporate stationery, packaging, social media, signage, etc and first visual impressions count. It only takes 0.1 seconds for someone to make up their mind and form an opinion about you. And this is the same for your companies branding.
A Brand Identity is a visual language that you give to your brand that will hopefully reflect the quality of your product or service. We can help you to put your best foot forward and stand out from your competition.
Why should I invest in a new Brand Identity?
Developing an engaging and consistent brand identity across all aspects of your business builds trust and awareness. It encourages brand loyalty and sets a clear message of who you are and what you do among your staff and employees. It makes your company feel more professional and clients/end-users will take you more seriously.
If the following points of concern apply to your business, then maybe its time to consider investing in a new brand identity or brand refresh:
- You’re lost ground to your competitors on how you look and communicate to your audience.
- Your existing identity is aligning you with the wrong type of undesirable customers, it’s time to reframe your target market.
- You’re launching a new business or adding to your product line and need to impress potential clients & investors.
- Your business has adapted or changed direction and your current identity is outdated and in need of a refresh.
Have you experience in my industry?
With over 25+ years of industrial experience, there is a very good chance I have worked in your sector, however, this isn’t important as I research and adapt my process around the needs and concerns of all my clients to solve every problem.
What if I don’t like the design?
Before I start any project, we will discuss your business, goals, audience, competitor landscape, and brand personality/positioning. This will help set project requirements and guide the design process. You will be involved at every important milestone so you can be confident your brand identity will be in line with what is the correct decision for your business and customers.
What files will I receive?
Depending on the project brief and requirements, this will include deliverables such as a cohesive brand guideline document, logo files, stationery, website files, social media graphics, and any other printed literature agreed upon. Most files will be supplied in either web optimised (RGB) assets or print-ready (CMYK) .pdf files. Brand Identity logo files will include .jpg, .png, .svg files in both full colour and reverse versions. If required, you will also receive business guidance, consultation, and support throughout the length of the project.
What price do you charge?
Brand identity pricing can widely vary depending on whether you choose an established design agency or a young in-experienced freelancer and your project requirements. With our experience, tried and tested processes, and quick turnaround times, I am able to bring an agency-level design to your project while keeping it efficient and cost-effective.
Prices will vary depending on a number of factors as the creative process isn’t a one size fits all solution. Please remember that you are employing me to help solve your business problems or capitalise on an opportunity rather than to ‘design a graphic’ or ‘create a logo’. Ballpark figures are usually between £3-5k for a strategic brand identity for a small-to-medium-sized business and £4-6k for the design & development of a standard website.
All our costs are fully transparent and we will notify you when your project has reached 80% of the agreed budget so there is no misunderstanding when the project is complete and invoiced.
Do you require a deposit?
For most projects, I usually request a 25% down payment to book your project. Once the project has been completed and delivered, the client will have 30 calendar days to settle the remainder of the invoice.
Who will own the copyright?
Once the invoice has been paid in full, the client will have full licence to use, adapt and change the files to suit their future needs. The client may use the project files for any purpose that they wish. Any included documentation and ‘explainer’ media are not to be distributed without permission and remain the copyrighted property of Kris Byers Design. We reserve the right to showcase the work in my portfolio and on social media.
How long will it take?
The length of the design process depends on the exact requirements of the project and client responsiveness. A strategic branding project and website roughly takes between 1-2 weeks from concept to delivery depending on content. We can guarantee this because of our tried and tested intensive model we have refined over the decades.
When can you start?
I am very selective with what projects I agree to take on, this is to ensure that each client gets the correct time and attention. If you have an urgent deadline to meet, please get in touch to check availability and I will try our best to accommodate.