UX/UI Design

UX/UI Design - UX Strategy Workshop, Customer Journey Map

We use tried and tested User Experience (UX) techniques to analyse how users feel and interact with digital products, websites and apps. We then apply the knowledge and insights uncovered to develop a product that ensures that the end-user receives the best possible experience.

We can work together to develop your product or app user experience including:

Competitor Research
Customer Journey Map
Task Analysis & Personas
Information Architecture
Card/Tree Sorting
Affinity Diagrams
User Interface Design
Wireframe & Prototyping
Usability & Split Testing

User Experience (UX) refers to the overall experience and satisfaction a user has while interacting with a product, system, or service, especially digital ones like websites, mobile apps, or software. It encompasses everything a user encounters, feels, and perceives during their interaction, including the ease of use, efficiency, accessibility, aesthetics, and emotional responses.

Good UX design aims to make the user’s journey as smooth, intuitive, and pleasant as possible, focusing on meeting their needs and expectations. This involves understanding the users’ goals, behaviours, and pain points, and then crafting an interface that addresses these aspects effectively.

Horrible Brands - UX/UI Design Process - Discover


Horrible Brands - UX/UI Design Process - Define


Horrible Brands - UX/UI Design Process - Design


Horrible Brands - UX/UI Design Process - Deliver


Horrible Brands - UX/UI Design Process - Test


Why a product should invest in User Experience

Focusing on solid UX solutions enables users to have a better experience. It improves the chances of a project or product’s success when launched into the market. It doesn’t rely on brand name expectations hoping that users will connect with the product.

Increases Engagement

An intuitive and enjoyable UX design encourages users to interact more with the product, increasing overall engagement.

Increases Retention

Users are more likely to continue using and recommend a product or service if the experience is seamless and satisfying.

Optimises Time and Cost

Investing in UX design upfront helps identify and address potential issues early in the development process.

Improves Adaptability

A good UX design can be updated to meet changing user expectations, ensuring the product remains relevant and valuable.

Differentiates from Competitors

Products or services with better UX stand out and attract more users, giving businesses a competitive edge.

Ensures Accessibility

Ensuring accessibility and inclusivity not only broadens the user base, but also aligns with ethical and legal considerations.

A brilliant solution to the wrong problem can be worse than no solution at all...

– Don Norman
UX/UI Design - Interaction Design Foundation Member

Our Latest UX Case Studies

Harbinson Mulholland

Hand Drawn Creative

Horrible Brands - Dalzell Property Brand Asset Design

Dalzell Property

Horrible Brands - Destination Golf Brand Strategy, Brand Identity, Web Design & Magazine Design

Destination Golf

Horrible Brands - Emperks Brand Strategy, Brand Identity


Horrible Brands - CTS Brand Identity, Asset Design


Interested in our UX/UI services? Book a fit call today to find out more