UX/UI Design

UX/UI Design - UX Strategy Workshop, Customer Journey Map

We use tried and tested User Experience (UX) techniques to analyse how users feel and interact with digital products, websites and apps. We then apply the knowledge and insights uncovered to develop a product that ensures that the end-user receives the best possible experience.

We can work together to develop your product or app user experience including:

Competitor Research
Customer Journey Map
Task Analysis & Personas
Information Architecture
Card/Tree Sorting
Affinity Diagrams
User Interface Design
Wireframe & Prototyping
Usability & Split Testing

User Experience (UX) refers to the overall experience and satisfaction a user has while interacting with a product, system, or service, especially digital ones like websites, mobile apps, or software. It encompasses everything a user encounters, feels, and perceives during their interaction, including the ease of use, efficiency, accessibility, aesthetics, and emotional responses.

Good UX design aims to make the user’s journey as smooth, intuitive, and pleasant as possible, focusing on meeting their needs and expectations. This involves understanding the users’ goals, behaviours, and pain points, and then crafting an interface that addresses these aspects effectively.

Horrible Brands - UX/UI Design Process - Discover


Horrible Brands - UX/UI Design Process - Define


Horrible Brands - UX/UI Design Process - Design


Horrible Brands - UX/UI Design Process - Deliver


Horrible Brands - UX/UI Design Process - Test


Why a product should invest in User Experience

Focusing on solid UX solutions enables users to have a better experience. It improves the chances of a project or product’s success when launched into the market. It doesn’t rely on brand name expectations hoping that users will connect with the product.

User Retention

Customer retention builds strong relationships with customers.

Customer Satisfaction

Customers are more likely to continue using it and even recommend it to others.

Optimises Time and Cost

Confusing and disjoined websites/apps have a higher bounce rate.

Increases Engagement

A well-designed experience encourages user to explore more features.

Differentiate from Competitors

Communicate clearly why your product is superior to your competitors.

User Engagement

User Experience helps to design with an intention in mind.

A brilliant solution to the wrong problem can be worse than no solution at all...

– Don Norman
UX/UI Design - Interaction Design Foundation Member

Our Latest UX Case Studies

Hand Drawn Creative

Horrible Brands - Dalzell Property Brand Asset Design

Dalzell Property

Horrible Brands - Destination Golf Brand Strategy, Brand Identity, Web Design & Magazine Design

Destination Golf

Horrible Brands - Emperks Brand Strategy, Brand Identity


Horrible Brands - CTS Brand Identity, Asset Design


Horrible Brands - Hit Fitness Brand Strategy, Brand Identity, Packaging Design

Hit Fitness

Interested in our UX/UI services? Book a fit call today to find out more